Articles tagged with 'tips'
Make the most of your Mintd store.
“Wow. What a nice store! Now that I’ve made it, the world will surely beat a path to by door!”
Well, that does happen. Everyday, thousands of people with different tastes and needs visit Mintd to find original products.
Read on for more…
Mintd tips: making the most of your store
We recently posted some tips about making the most of your listings, well here are some tips to do with your Mintd store in general.
Banners and logos
Make sure that the artwork for your shop looks great and brands your business.
Often the first way that someone will encounter your Mintd shop is by way of your store logo. Logos that are pixelated or poorly put together are going to be less appealing to potential customers than those which look eye-catching and professional.
To see this in action, if you have a look at the most interesting stores you’ll see that those at the top all have professional looking logos.
It’s also important to make sure your shop banner looks equally good, along with having an interesting looking avatar for your account.
If you don’t have the skills to create your own shop artwork, have a look around for designers who do create professional banners and logos.
Shop name/title
It’s a great idea to keep your shop title brief and to the point, but also to include at least one keyword for the items you sell. For instance, if you sell jewellery (or jewelry) make sure you put that word into your shop name.
Also, I’d suggest keeping your shop title visible even if you do have a banner. Search engines can read this text, but they can’t read any of the text in your banner or other images.
Shop announcement
Again, being brief and to the point is very important. Shop announcements which are too long are likely to see your customers glazing over rather than scrolling down to check out your goodies!
So keep it punchy and engaging – and make sure you use a few important keywords here as well to help people find you in search engines.
If you have upgraded and can include some HTML in your announcement, it’s great to put a link in to your blog or Flickr account so customers can find out more about you and your work. Click on the ‘text input help’ link to find out more about how to do this – and formatting your text in general.
Featured products
You have three spots for featured products – make sure you use them all as they’re a great way to grab the attention of potential buyers.
Be sure to use your most interesting products and that the three photographs are as good as possible. Also change the products from time to time to keep things fresh.
Good photographs are one of the absolute most important elements of successful online selling and it’s worth spending a lot of time and energy to get them right and keep improving.
Listings
An empty shop is a less-than-interesting shop. You have at least ten listing spaces if you have a free account on Mintd – be sure to use them so that you engage potential buyers. If you have upgraded, then be sure to include as many items as you can.
The more listings you have on Mintd the more they will be seen all over the place, so it’s really worth spending the time to fill your spots.
Upgrading
The benefits of upgrading are great, so if you’re serious about making a success of your Mintd shop, have a look at the various seller plans to see which suits your business.
Having your own Mintd web address is very helpful when you’re promoting your shop, including it on business cards, etc.. I’d highly recommend considering Roller level if you are serious about getting the word out about your shop.
Remember that there are no listing fees on Mintd and you don’t need to constantly list, relist and renew items, which over time can be quite expensive in comparison to an annual subscription on Mintd.
Promote, promote, promote
When you’re happy with your shop, it’s time to work hard at getting the word out about it! You can never do enough promotion and if you keep at it and keep trying new things, you should see it pay off.
There are many ways to get your shop out there. Blog about it, promote items to shopping blogs, pay for advertising, network with other sellers, put images of your work on Flickr, apply to join Trunkt to showcase your work, get some business cards or Moo cards … and much more besides.
I’ll write more about promoting in future, but there are some thoughts to get you started!

